So this is my explanation, that essentially what 
you have are millions of people out there who 
absorbed McLuhan with their mother’s milk, as it 
were, in college, and who are ready to be 
resummoned to a new view of popular culture. 
These are the people who in fact buy my books. 
People are always trying to carry on about me, 
and saying I’m sort of a symptom of a patriarchy 
or for the far right, or something like that, which is 
ridiculous. My real audience are all those people, 
scattered around the globe now, who are 
authentic ‘60s people, who have been displaced 
from the cultural centre by those untouched by 
McLuhan and everything else.